PR Advice for Bloggers
The Whys,Whats and Hows Behind This Page
As a girl working in a PR & Communications Agency, a big part of my job consists of reaching out/responding to bloggers who want to work with brands.
And while the intention behind my blog was (and is) to inspire others in various ways, I thought it would be a good idea to also inspire other bloggers and give them some practical tips on how to communicate with PR professionals, what works and what will help them secure the partnership they want!
Just so you know, I treat this blog purely as a hobby. I do not make any profit off of it; I don't work with brands, include ads or any sponsored content and rarely check its SEO & domain authority. In other words, I don't necessarily follow the advice I'm going to give below!
I know how much time and effort goes into blogging, especially if you want to make money off it so I'm very happy about the fact that I can make your life a little easier by letting you in on what the PR side is all about! :-)
Let's get right to it!
Let's get right to it!
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Tip 1: Use short & relevant email subjects when reaching out to brands or their PRs
I receive approximately 150-200 emails from bloggers daily. It's impossible to respond to every request and oftentimes, I don't even have the time to read half of them. This is why it's extremely important that you use a short, relevant and attention-grabbing subject line. This makes it more likely that your email will be read. Don't use clickbait though - it will leave a bad impression on the PR professional/brand you're trying to work with.
Tip 2: Include key information in your email
The more popular/large scale the company is, the more information you should include. But regardless of its size or popularity, the key info you should always disclose are your monthly views, social media followership and domain authority (Moz is great for this). If you have a YouTube channel, don't forget to include the number of subscribers & how many views your videos generate per month.
If the PR person is doing their job right, they will check all these things anyway but you're saving them a lot of time if you simply copy & paste this info into every PR email you intend to send.
Lastly, be clear about what you want to achieve through this partnership and what you expect from it. That way, you're preventing a misunderstanding and ensuring that you don't waste your time on brands/PRs that can't offer you what you're after.
Tip 3: Don't lie about the figures behind your blog
It really leaves a bad impression on the email addressee. They probably won't just take your word for all the numbers you provide and will double-check some figures before offering you a partnership so it's better to be honest! This happened to me many times which is why I decided to include it in this list.
Tip 4: Make your blog neat and easy to navigate
Not only will it save the brand time as they will be able to find your contact details quickly but it will also have a big impact on whether they'll want you to showcase the product/service on your blog. After all, why would they offer you a collab if the relevant page might be super hard to find or navigate for the blog visitor? Or if the links supplied don't work? And even worse - what if a 404 error pops up on their screen when they click on a random tab? Stick to a neat layout, don't make the font too small and include some images to make your content appear more lively!
Tip 5: Don't be discouraged if you're a small blogger
Let me say this once and for all - different brands are looking for different things and aren't necessarily interested in large-scale bloggers with thousands or millions of followers. It's unlikely that you will be paid for including a product in a blog/social media post if you're only starting out but there are high chances that you will be sent free samples of products that are actually quite pricey.
It's also great for your blogger portfolio to include the logos of companies you've worked with on your contact/work with me page. It shows brands/PRs that you've got some experience in collaborating with brands.
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So this is it guys! Please let me know in the comments if you found this post helpful and if you'd like me to continue with this 'working with brands' series. I'd also be happy to answer any questions you may have in relation to the above!
Thanks for reading!